Londoners were surprised and amused today when they came face-to-face with a huge 3D billboard displaying the world’s biggest pair of Party Rings.
Commissioned by Fox’s Biscuits to raise awareness and funds for Cancer Research UK’s research into breast cancer, the well-endowed pink pair each measure two metres in diameter and are made up of over 2,000 real Fox’s pink Party Ring biscuits.
The cheeky installation was created as part of ‘The Big Pink Appeal’: a new campaign from Fox’s Biscuits and Cancer Research UK which is aiming to raise £50,000 towards breast cancer research. Each giant ring took a team of expert bakers and engineers more than 150 hours to complete, with every single pink Party Ring biscuit made both pigeon and weather resistant before being carefully applied by hand to the billboard. The finished rings weigh in at a hefty 40kg each and will be raising eyebrows for over two weeks outside the O2 centre on Finchley Road in North London.
The eye-catching billboard’s aim is to remind people that the charity’s ongoing research into cancer is vital and asks onlookers to log on to www.facebook.com/vinnie and donate directly to Cancer Research UK. The first 4,000 generous donors will receive a limited edition gift-wrapped pink Party Ring as a thank you.
Rachel Moffatt, Brand Sector Director from Fox’s Biscuits commented: “We’re delighted to be supporting Cancer Research UK’s fight against breast cancer. Whilst this installation might lead to a few chuckles, breast cancer is no laughing matter and the message behind this is a serious one: we need the support of the UK to donate now to help beat breast cancer.”
For more information on The Big Pink Appeal please visit www.facebook.com/vinnie.