Kind-hearted staff and customers of the M&Co store in Driffield have helped the company to raise an astonishing £850,000 for Cancer Research UK.
Staff at M&Co, one of the UK’s largest independent fashion retailers, have been working tirelessly to fundraise for the cancer charity since 2008.
The store in Driffield raised a fantastic £2,439 since M&Co began its support of the charity.
A variety of fundraising activities have taken place and included the high street retailer becoming a donation station for the month of October in 2011.
This saw customers donating their quality unwanted clothes in M&Co stores for Cancer Research UK and receiving a £5 voucher in return to spend in any M&Co store or online on purchases over £35.
More than £50,000 was raised through the donation station activity.
Additional fundraising that has taken place includes 222 M&Co staff taking part in the Cancer Research UK Race for Life, fashion shows run by all M&Co stores, staff raffles, sponsored walks and skydives.
All funds raised for Cancer Research UK will help to fund vital life saving research.
Andy McGeoch, Director of Marketing and Business Development at M&Co, said: “It is really fantastic that everyone has worked together to raise so much for Cancer Research UK. We have given ourselves a target of raising a total of £1m for Cancer Research UK before July 2012 and we will strive to achieve this.
“Employees throughout the company, both in our stores and head office, have championed our fundraising and made a real difference to the amount we raised. I’d also like to thank our customers in the local community for getting involved and helping us in our efforts.
“M&Co is dedicated to helping the fight against cancer and supporting Cancer Research UK. Over the past three years our staff and customers have raised £850,000 for the charity and we’re positive that it will help in some way with the fight against cancer.”
Claire Rowney, Head of Corporate Partnerships at Cancer Research UK, said: “We’re really grateful for the generosity and hard work of M&Co’s staff and customers.
“The £850,000 raised will help pay for the world-class scientists, doctors and nurses at the centre of our life saving research. Together with partners like M&Co and our supporters, our vision is to continue to save lives and beat cancer.”
Cancer Research UK is the world’s leading charity dedicated to beating cancer.