AN ADVERTISING campaign to target bullying and anti-social behaviour has been launched by the Council.
The East Riding of Yorkshire Council’s Buswise campaign, supported by local schools and East Yorkshire Motor Services, began on Monday with a giant poster ‘wrapped’ around a double-decker bus.
Buswise is the point of contact for all concerns surrounding school bus services in the East Riding and it is hoped the campaign will raise awareness to children and parents of the discreet system in place for them to register their concerns.
Councillor Symon Fraser, cabinet portfolio holder for environment, housing and planning, said: “In a rural area like the East Riding, home-to-school transport provides an important service for many families. Drivers and passengers should be able to go about their day-to-day lives without incident. Buswise allows incidents or concerns to be reported discreetly and gives schools and bus operators the opportunity to investigate and take appropriate action.”
Councillor Jackie Cracknell, cabinet portfolio holder for community partnerships at East Riding of Yorkshire Council, said: “Anti-social behaviour on buses will not be tolerated. Officers from the council’s anti-social behaviour team will be working with those responsible and their parents to try and address their behaviour and any underlying reasons behind it.”